Resume of my first two weeks:
I have to say that I’m a bit disappointed with my results so far. My partner and I have invested $500 in advertising mainly on Google.
My partner had his Facebook campaign ads approved after multiple non-approvals but after eventual approval ran a campaign for a few days. Then after trying to re-run the approved campaign again for an extended period of time his account was closed permanently.
My own experience with Facebook was similar: My first ad was approved and running all other than successful for a week. Trying to re-run the ad a second week resulted in disapproval. I have a FB fan page too, so I tried to boost my post, result: not approved and Fb says “Your post is still published on your Page, but it is no longer boosted because it doesn’t follow Facebook’s Advertising Policies”. But looking at my fan page I found that my post has disappeared!
So I turned to Google:
After moving to Google search and display ads it became increasingly obvious that, after a joint (226 search and display) of clicks sent to the landing page, I found that about 10% of those clicks turned into Clickbank hops. Just 1 lonely Order Impr. and NO clicks resulted in any sales.
Display Ads had a much lower conversion to hops. My all in all CTR is just 0.78% - not really exciting. We added a number of ad variants in ad groups, concentrating on ‘Gurus’ and 'Courses’.
My general feeling is that the trouble is either traffic or conversion. So are we targeting the right
and best quality traffic? The answer is no because Google will not allow us to use targeted buyers audience from the buyer’s list provided.
From a conversion point of view the CTR the landing page provided is not brilliant from our testing.
In addition, as it is a Video pre-sale landing page it uses a youtube video which when run through allows users to click on the typical Youtube assortment of other videos, thus taking users off to more of Johns videos. When they do so a new browser window opens. So gone is the user, no potential commission for me? But possibly a sale from Johns Youtube channel.
I heard that more landing pages are apparently available to ClickFunnels users but there remains just one for the manual method which we are using.
My partner and I are now developing a new landing page that is a VSL but with our own video that does not use Youtube and when the user sees the video end, that’s it - no excuse to go elsewhere.
In conclusion, when reading through the forum posts it seems I am not the only one struggling. I think we need more support to address these problems as not all of our community will be able to provide alternatives.
In the video John says to put in some $250 mth in advertising, we’ve spend already double the amount in just 2 weeks. So far nothing has come back in and it’s just a question of time when we’ll run out of money…